The Alli Weight Loss Advertisement - 786 Words

Alli Weight Loss Plan Advertisement The â€Å"Alli Weight Loss Plan† advertisement in the January 18th 2010 issue of People magazine is effective because of the informational packed two-page spread, the vibrant multicolored picture, and the way the bold banner intertwines with the emotion in the picture. The â€Å"Alli Weight Loss Plan† advertisement is effective because of the informational packed two paged spread. The first page has six separate informative blocks, with breaks in between the different blocks, to give the reader a chance to interpret the information. The second page is completely covered in a vibrant colorful picture. Consequently, Attention is drawn to reading the six separate topics and viewing the colorful†¦show more content†¦The young lady is obviously eating healthy. The writers of the â€Å"Alli Weight Loss Plan† advertisement intertwine the emotion of the picture with the words of the banner, â€Å"eat healthier, live happier.† The â€Å"Alli Weight Loss Plan† Advertisement is directed towards the younger generation of women. Contemporary women are concerned about their appearance and weight. Most young women will do anything to lose weight. The â€Å"Alli Weight Loss Plan† advertisement features a late twenties to mid thirties young lady, who is very satisfied with her appearance. Most readers of People magazine are young women, which is why the â€Å"Alli Weight Loss Plan† advertisement appeals to them so much. Readers want to be as happy as the young lady in the â€Å"Alli Weight Loss Plan† advertisement. Potential customers will be drawn to read the advertisement thoroughly. In conclusion the â€Å"Alli Weight Loss Plan† advertisement is very effective because of the informational packed two-page layout, the vibrant colorful picture, and the way the writers of the advertisement intertwined the picture with the emotion of theShow MoreRelatedMetabical: Positioning and Communications Strategy for a New Weight-Loss Drug3235 Words   |  13 PagesMetabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q amp; A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription, the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decisionRead MoreMetabical Case5160 Words   |  21 Pages2.0 Executive Summary Cambridge Science Pharmaceuticals (CSP) came out with the first prescription drug approved by the FDA specifically for overweight individuals called Metabical. The majority of Metabical trials participants reached their weight-loss goals by week 12. Although pricing had not been finalized, CSP estimated the retail price for the drug would be approximately $3 to $5 per day, with the average course treatment lasting 12 weeks. In this report, we will conduct an analysis for CSP ¶sRead MoreMetabical Marketing Positioning Strategy Essays1798 Words   |  8 PagesIn 2008, a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing, Barbara Printup likely reports to the company’s board of directors for her ultimate authority. PrintupRead MoreThe Perception Of Beauty Has Changed Over Time1788 Words   |  8 Pagesmore desired. It was not until the late nineteenth century that individuals began to turn to diet pills to help assist in their weight loss journey. The first dietary pill became available to people during this time, and there are referred to as, fat reducers, the basis on thyroid extract helped increase metabolic rate. The pills were believed to be an effective form of weight decline. However, this was proven to be otherwise and only caused severe to chronic side effects including increased heart rateRead MoreEssay on Strategic Management Case Study: Starbucks Coffees9412 Words   |  38 Pagesindividual would consume tea as form of inferior substitute rather than purcha sing a cup of coffee before work. Meanwhile, individual would like to purchase healthy products to live a healthy life. For example, boost juice is a successful example: Janine Allis saw a hole in the Australian market for a healthy fast food alternative. As a consumer she had always struggled to find anything healthy to eat and drink and Boost Juice was invented. She creates a menu of healthy juices and smoothies that were freeRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pageswork at the company, quit the board in 2003 and began a campaign to try and oust Eisner. In his letter of resignation Disney asserted that Eisner has become an ineffective leader, claiming that Eisner consistently â€Å"micro-manages† everyone resulting in loss of morale. He saw Eisner’s cost-conscience decisions to shut down an Orlando animation studio and cut costs at theme parks as resulting in â€Å"creative brain drain† and creating the percepti on that the company is looking for â€Å"quick buck† solutions rather